A four-part explainer video series designed to help parents clearly understand Axiom Maths’ teaching methodology and feel confident about enrolling their children.

From concept to final animation, the project prioritised clarity, consistency, and trust, using clean typography, intuitive iconography, and smooth transitions to guide viewer attention and reinforce key messages. The design pushes the 3D capabilities of After Effects, resulting in a visual style that feels playful yet bold, without overwhelming viewers with technicalities.

The outcome is a cohesive explainer system that showcases how motion design can enhance learning, simplify complex information, and influence decision-making.