The Chartered Institute of Procurement & Supply (CIPS) underwent a brand evolution to better reflect its global presence, credibility, and forward-looking approach. This project focused on refreshing the motion identity system, ensuring that movement became a consistent and recognisable extension of the brand across digital touchpoints.

The refreshed motion identity provides CIPS with a cohesive, future-ready system that strengthens brand recognition and improves consistency across communications. The new motion language supports everything from brand idents to informational content- allowing teams to scale output while maintaining quality and clarity.